5 Ways to Say Thank You to Your Fundraiser Donors

Tim Ahern | December 26, 2019
thank you

Your fundraising donors are incredibly important to a successful fundraiser.  Without them, you wouldn’t be able to continue year over year. The key to a long-running fundraiser is recurring donations, but the reality is that the number of donors who give continuously is minimal.  This is largely due to a lack of followup from the organization to which they donated. To keep your donors engaged and excited to participate more than once, make sure to say thank you to your in a meaningful way. To help in thanking donors, we’ve come up with a few simple ways to say thank you. 

SEND A LETTER OUTLINING THE IMPACT OF THEIR DONATION 

Most of us like to know where exactly our money goes. If you haven’t told donors already, send a handwritten note or even an email explaining how their donation impacted your organization. If you can get a specific member of your group to share their story, this is all the more meaningful.

Managing Your Fundraising Mailing List

REACH OUT ON SOCIAL MEDIA

This is a great way to say thank you to your donors – it’s public-facing so they’ll probably appreciate the shout out.  It’s likely that some of your donors frequent Facebook already, so being tagged in a post crafted specifically for them could be one way to point out how thankful your group is. If you’re unsure of whether or not they’d like to be included, you can send them a direct message on Facebook and ask if it’s okay that you share your gratitude to the public.

MAKE DIRECT CALLS

A phone call is no longer a dime a dozen these days.  Most people barely use calling to communicate and a voicemail is like a forgotten art. When someone does receive a voicemail though, especially on praising or thanking them, it’s likely that they’ll feel pretty special. If you could get your team together and make direct calls to donors, you could really make an impact on them and let them know how much you value their donation. 

RECORD YOUR MESSAGE

Video is one of the best means of saying thank you without tracking down each donor in person. This form better expresses emotion and gratitude than any other medium. Try to make each video personal – even if it means you record a general section for all the donors, and then go back in and add a personalized intro for each.

HOST A PARTY

If you can find an affordable venue and snacks, a party is perhaps the best way to show your appreciation. This way you can have your group thank the donors in person and give something back. If you do go this route, be sure to share more about your organization and what you hope to do with the money in a presentation or slideshow at the event.