What #Giving Tuesday Means for Your Local TroopTim Ahern | December 3, 2019
Every December 3rd, consumers across the world get involved in #GivingTuesday, a generosity movement that seeks to tap into a very busy shopping week. Once they’re finished checking a few items off their gift lists, shoppers can redirect their energy to nonprofit organizations that need help.
Fueled by social media, #GivingTuesday also kicks off the time of year when businesses and consumers are most interested in charitable giving. For scouting groups, it brings the perfect opportunity to help others and maybe generate public interest in their own troop activities.
Host a Community Boosting Fundraiser
#GivingTuesday doesn’t have to be about your own nonprofit. Gather your scouts and volunteers and host a #GivingTuesday-themed drive. The Girl Scouts invited troops across the country to post pictures of their own fundraisers and tag it both #GivingTuesday and #unselfie. Your local council could do something similar. Not only will your own troop members experience the thrill of helping others, but you’ll get the word out about your council and establish your own support of the local community.
Use Social Media
Nothing gets you in touch with potential donors more quickly than social media. One quick post on Facebook or Twitter can immediately reach a wide group of people who will be more than happy to help you out. To stand out in a sea of text-based posts, use visual tools like photos and banners. Scouting Wire has a media kit that can save you time, but here are a few sample posts:
· Your local Boy Scout troop is participating in #GivingTuesday today. Click the link below to learn more about our efforts.
· Today is a great day to support [Local Council Name] as part of #GivingTuesday. Your donation helps youth in your local community.
· In honor of #GivingTuesday, we’d like to thank everyone who supports [Local Council Name] throughout the year.
Involve Your Supporters
You already have a vital resource at your fingertips. Reach out to your team, volunteers, members, and their families and ask that they help you spread the word. You could even consider incentivizing them by offering a prize to the person who brings in the most supporters. If you opt for this route, make sure you set it up so that donors indicate who referred them.
Think Long Term
Not everyone who sees your #GivingTuesday post will donate, and that’s okay. It’s important to look at this marketing push as part of a bigger, relationship-building campaign. Every time you get your organization’s name in front of others in your community, you’re building brand awareness. That means in a few months, when your troop or local council has another fundraiser, they’ll already be familiar with you and therefore more comfortable supporting you.
After you’ve spent time with family and saved money on early holiday shopping, it’s time to start thinking about giving back. For troops, #GivingTuesday provides the perfect opportunity for youth to engage in projects that help support the local community. In the process, you’ll establish your own troop as one that cares about local organizations. Be sure to check out our fundraising guide for more tips on how you can improve your troop’s efforts.