Stand out by Writing an Epic Boy Scout Fundraising Letter [Free Template]Tim Ahern | April 6, 2018
Boy Scouts have been around for over 100 years, which can be a good or bad thing when it comes to your troop’s fundraising. When an organization has existed for that long, it means your potential buyers likely have pre-existing notions about the organization. They may have even bought products from Scouts before. Just in case any of these experiences were negative, your Boy Scout troop should be sure to give off a positive impression and tell their unique story right from the get-go. So, how do you do that?
We recommend encouraging your Scouts to send a letter.
Why the fundraising letter?
These days, people are bombarded with email, social media, and advertising messages multiple times a day. In fact, they see as many as 5,000 ads per day and the average office worker receives 121 emails per day. Even a well-crafted message about your troop won’t necessarily make an impact on how they view you.
On the other hand, people don’t receive as many letters as they used to. 57% of people say receiving a letter makes them feel special whereas only 17% say that about receiving an email (Blake Envelopes). Likewise, “People value something 24% more highly when they can see and touch it rather than just see it,” as they would a letter.
In a nutshell, a letter coming from your Boy Scouts will feel heartfelt and unique. They will be able to show their potential supporters that they are good kids with good intentions. What’s more, rather than showing up at their doorstep or emailing them with no introduction, this letter will provide a solid foundation for the next steps of the fundraiser.
How to write a fundraising letter
To help your troop out, you can provide them with a tried-and-true template for writing fundraising letters.
In short, this will include the following components:
- Introduction = Answer, “why are they writing this letter? Who are you? Why should I keep reading?”
- Body Part 1 = Tell the story. This could be elaborating on who the Scout is, the favorite part about being a Scout, etc. This should be personal and fun to read.
- Body Part 2 = End the body of the letter with why they need financial support. This should come last so it doesn’t feel like the sole reason for writing them, but it also leaves them with the thought of how they could help.
- Conclusion = Show gratitude for them taking time to read everything above. It should also tell them how the Scout intends to follow-up. This will help push them towards action as they know they will hear from the Scout again and won’t want to leave them hanging.
If you want to dive deeper into how to format those sections and what sort of writing styles to strive for, read our more in-depth post, “How to Write Your Best Fundraising Letter Ever.”
Fundraising letter template
If you want to ensure your troop listens to this advice, you can always send them a template to get started.
Here we have a template you can download for free.
We hope this helps your troop have your most successful fundraiser yet! For more next-level fundraising expertise, dive into our free ebook. It walks you through the planning, executing and follow-up stage of a winning fundraiser. Read more here».